





From the brand


Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines.
Curl Cult Faves


ABOUT US
Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through.
It’s so important we incorporated it right into our company name, LUS = Love Ur Self.
So every time you see it on one of your bottles, you’re reminded to Love Ur Self… just a little more each day!
Love Ur Curls
We believe in quality over quantity. That’s why our core product line is built around a simple 3-step system:
1. wash, 2. condition, 3. all-in-one styler.
In our opinion, if a product really works, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best!
Clean, Quality Curl Care
We put a lot of LOVE into developing our products. We’re all about honesty and transparency, not trendy marketing.
We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.


Product Dimensions : 7.77 x 8.15 x 6 inches; 10.86 ounces
UPC : 628110930316
Manufacturer : Love Ur Curls
ASIN : B0BN6WWBZJ
Best Sellers Rank: #20,221 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #154 in Hair Styling Creams & Lotions
Customer Reviews: 4.4 4.4 out of 5 stars (1,032) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Get Soft, Defined Curly Hair: Let loose your luscious ringlets and springy spirals with this effective fragrance-free All-in-One Styler for curly hair. Repair, hydrate and style in ONE easy step. No stickiness, crunch, cast, or residue – just soft, beautifully enhanced natural curls.
Infused With Shea Butter and Moringa Oil: Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine.
For Touchable, Defined Curls: LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. Simply choose the customized hair care system that’s made especially for you. No crunch, no cast, and non-sticky.
Clean, Vegan, and Cruelty-Free: Our curly hair products are never tried on animals. They’re also gluten-free, so you can rest assured that they are suitable for sensitive skin.
Love It, or It’s On Us: We’re so confident you’ll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that’s why we created these products to help bring out the best of your own unique curls.

John Seago –
Very good product!
I have curly hair that leans towards frizzy. This product really takes the frizz out. It really does love ur curls 🙂
Lelly –
Best fragrance free product for sensitive individuals.
Thank you for making a fragrance free, benzoyl alcohol free ,Avocado free ,mango free ,cocoa free and wheat free hair product. I have a lot of allergies and it is so hard to find products for my hair. I was beginning to think I was going to have to get a chemistry degree just so I could make hair products 🤪. I bought this first and my curls bounced back I was so excited . They were soft and bouncy and not frizzy!!!!! Have the shampoo coming next to see if I can use it . Once out of my old conditioner I will check those ingredients next. Thanks for taking care of the sensitive skin/scalp individuals. I do wish all your products had a fragrance free option but I am still thrilled with this one . Game changer for me !!!! ❤️
Kimmypoo73 –
Great product!
This really helps to define my curls and perk them up a bit. Just add to your wet hair and go with or without styling, it works either way. It doesn’t make my hair “crunchy” or dull like a lot of other hair products. I love it!
Amazon Customer –
Good product
Holds curls nicely
Anji –
Brought Life back to my curls
Absolutely love this product. I have long thick curly hair and after I had my daughter my hair got dry and I started to lose my curl. After using this product my hair feels and looks healthier, and life has been restored to my curls. it also goes a long way. Usually I have to use so much product but this product ice sold in a good size that lasts a decent amount of time before having to buy more. No complaints here.
Jacalyn B. –
If you’re lazy like me, it’s money we’ll spent
Writing this with a heavy cold. So it’s been a horror show trying to find something that works for my wavy/curly hair. I’m allergic to a ton of scented stuff, my hair is very thin due to meds so it’s very easily weighed down and tbh, it was becoming a lot of work layering different products with a million steps and MAYBE my hair would end up looking nice for like a day. The pics u see (I hate taking pics and it shows) are after I washed and conditioned my hair. I was still in the tub with soaking wet hair and sectioned it in half. I put about a nickel sized amt for each section. Full disclosure, the consistency and smell was a bit like water based lube but not to the point where it would bother you. I scrunched both sides and because I have a nasty cold, I didn’t even let it air dry properly. I just went to bed. Woke up 3 hrs later and scrunched it without looking. This is what it looked like. It’s not greasy or stiff. My hair has more body and bounce so I can actually feel good about what little hair I have left for now. And this is something I can do without a million steps that might work. This I can do. And I will happily pay for something that makes me feel good about myself and makes my life easier and proud of my hair again. Doing my hair doesn’t have to be an epic Greek tragedy anymore and I’m VERY glad I decided to try it out after seeing a million ads for it doom scrolling on fb. Worth the price point for me because now I only need one product, not 5. I did not get the LUS shampoo and conditioner. After seeing the results of this product I’m very seriously considering it.
Cat –
Easiest / Best curl definer I’ve tried for my curly hair. AND Fragrance free!!!
This is the best curl definer I’ve tried for my curly hair. I am sensitive to fragrances too, and this really is fragrance free.I use their fragrance free shampoo, conditioner, and all-in-one curly fragrance free step 3 gel curl definer stuff.Shampoo and conditioner – you can even use a little less than usual, and can wash your hair every day if desired.The key to the step 3 gel curl definer thing is to have your hair almost dripping wet when you put it in and let air dry. If the curls look crunchy when dry, just wipe your hand down them or push on them (don’t run fingers through them) and that goes away. Super soft, defined curls are left behind.These products made my curl care so much easier. The hydration alone! I don’t look like I’ve got a fro anymore. Brittle ends are gone. Oh! And the tangles – the conditioner… I can easily brush or comb through your previously tangled hair in one pass after that stuff!
Tiffany –
It extremely dried out my hair!
This is for the All in one, repair hydrate style, unscented. It was ok for my hair, I did not notice any better curls than my other products. Be careful because it was extremely drying on my hair! I didn’t notice this so much when my hair was dry, but when I’d add water to wash my hair would turn into a straw feeling rats nest! Which means that this product is not water soluble (not good for your hair), has extremely high protein content which turns hair into straw, or has something bad in it that is stripping your hair of it’s natural moisture. A couple of shampoos and a deep moisturizing conditioner is what it takes to somewhat be able to get my fingers through my hair after using this, and then another heavy leave in conditioner to get my hair feeling somewhat back to normal after using this. Not good.
Gifta George –
Worst packaging of the product. Most of the cream was overflowed in the packaging. Paid so much of money but I get this. Will never order again!
Love to shop –
Yes!!!! Finally! I’ve been able to find a product that doesn’t weigh down my waves. Honestly, it is one of my favorite curl boosters ever and I love that it doesn’t have any hormone disrupting chemicals in it. Not completely clean, but way better than a lot of options out there.- It feels really light and doesn’t get crusty.- Because if my length, I use WAAAY more than recommended and my hair feels soft.- Doesn’t block shine- Next day waves still look nice. Not as tight, but it still looks fresh- A really good amount of product per bottleI’m super happy with this and will recommend to anyone with long hair and waves. Just need to use way more than recommended. First use I didn’t use enough. After my second wash I got the results shown in my pic. Very nice.
SW –
If you remember curl products from the olden days that smell horrible, feel slimy and leave your hair crunchy, you will love this. I used it on its own with my regular shampoo and conditioner and it is wonderful on 2c /3a hair. It is truly fragrance free and feels like nothing on the hair. And it works! Also seems to minimize the visibility of thinning at the centre part.
CanadaEllen –
Moisturizing and zero smell (which I really appreciate) however did not really hold my curls much. I have fairly loose curly hair but need that extra hold, this didn’t quite do it
Cindy Terrade –
I LOVE this product! This product has changed my hair drastically! I can choose to either leave my hair to dry naturally after using the product or use a diffuser and my curls are fantastic! I have spent so much money on perms in my lifetime to get curly hair when all I really needed was this! You can now purchase a large 1 L bottle directly from their website but I also like these smaller bottles for travelling. It took a few tries to figure out how much product was needed for my hair but I now have it down pat and it is simple. The product does not leave my hair greasy looking or feeling, nor does it feel crunchy or dry. It does not weigh down my hair at all either. Highly recommend!