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Is Discontinued By Manufacturer : No
Product Dimensions : 2.24 x 2.24 x 6.18 inches; 8 ounces
Item model number : 4840
UPC : 815402023355
Manufacturer : OUAI-Women’s
ASIN : B08WG4CVSH
Best Sellers Rank: #2,548 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #14 in Hair Styling Creams & Lotions
Customer Reviews: 4.5 4.5 out of 5 stars (1,661) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
One Cream, All Curls – From loose waves to tight coils, this do-it-all hair curl cream defines, hydrates, and adds shine without the crunch.
Keep Frizz A-OUAI – Powered by coconut and babassu oils, our curling cream smooths strands, seal cuticles, and keep frizz under control all day long.
Humidity, Meet Your Match – Chia and linseed oils make this the perfect curl cream for curly hair because they help lock in shape while keeping moisture out, so your coils stay cute, not poofy.
Style It Your OUAI – Use this curly hair cream on wet strands for a defined wash-and-go or touch up dry curls to revive shine and fight mid-day frizz.
OUAI Means Yes – In that casual Parisian way. OUAI is about saying “yes OUAI” to living boldly. We strive to be something you reach for everyday, so wherever you go, you can go all the OUAI.

CynthiaHM –
A little goes a long way!
This is the best product for naturally curly hair. I use generally very little (compared to other curl creams I’ve tried) because the quality is so good. It’s thick and spreads far. I comb it through wet hair and then follow up with a gel and pin curling. Once the ringlets dry, I break the cast and fluff. No frizz and no matting down. Perfect balance. It’s worth the money especially when you co suffer that so little product is needed to tame the curls and to make locks. I used to use DevaCurl, and now this is my definite go-to. Scent is pleasant too.
Rosalie –
Straight hair ➡️ soft waves unlocked!
Ok I’ll admit it, I am a straight haired girlie (see before pic, at best 2A waves potential) who has been secretly hoping the universe has been hiding my true wavy hair my whole life (now add TikTok trying to convince me I just needed to do the right routine to unlock my wavy potential). Well, I was influenced and bought this wave cream. And I’ll say it — I’ve got cute waves! All I did was shower, run this curl crème through my hair, scrunch, add mousse, scrunch, and air dry and voila! It adds so much more dimension to my hair. It smells amazing and has zero crunch.
4x4mom –
No frizz! Defined curls! Really soft!
I had to buy this Ouai cream when mine wasn’t available on Amazon at a reasonable price. Its really good! Before and after pictures show results!I have always used the Mother’s brand of curl cream because it works great for me… but they are as different as night and day.Ouai cream leaves hair defined, but soft, and no frizz. Very touchable. But for me, it could be because I’m 55 and post menopause hair changes, this product leaves my hair dull looking.After watching videos on “plopping” and products… I found its best to use this with a mousse applied on top of this. My mousse gives a shine.My hair slowly went from straight to wavy curls in the last 15ish years so its been a learning experience.The mother’s brand dries with a “casing” which I’ve learned means “crunchy” but after scrunching my hair it becomes soft and has a shine without the mousse. Love my curls brand was heavy and made my hair feel like it hadnt been washed in a week. Even trying it many times and barely using product.I’ve tried many products and this one is the softest with defined curls. Its pretty expensive but I dont use much.
Avery Ackerman –
Great job but overpowering fragrance
This product works well and I enjoyed how my hair looked, four out of five stars, but it’s so strongly perfumed that I will be giving it to a curly haired friend who has a more rosy taste than me. The fragrance is not bad and probably a lot of customers will find this to be a benefit that it’s so potent, but being so close to my face and nose it bothered me; I kept waiting and hoping for it to dissipate. It should be noted that I am particularly into fragrances and colognes, and making sure each of my items smell complimentary to each other, so I don’t appreciate a hair product clashing this intensely with my other scents. I prefer woody over floral, but even then it wouldn’t have been an issue if it weren’t for the sheer strength of the smell. Be aware that even used sparingly it may compete with your perfume. If you like powerfully floral things and have wavy or curly hair, this was made for you.
Tauruscap –
Great curl creme
Wow, this curl creme actually works and is so nice, no crunchiness, my hair is soft and not fuzzy, it’s very thick, so I get my hands wet with hot water then add a small dab to spread through my hair.
Codi –
Highly recommend for curly hair
Works amazing on my curly hair.the smell is very nice and very light weight.
Hila –
Smell
I’m sensitive to smells so it was overpowering. Other than that product is ok, a bit dense but did keep my curls great the next day, has a good firmness.
Amazon Customer –
the best!
I love this product so much. Nothing leaves my hair softer or shinier than this, and I have very dry, damaged curly hair. It makes my hair feel healthier, more manageable, and deeply moisturized without weighing it down. Definitely a staple in my routine. It’s worth every penny! But make sure to stock up on prime day or back Friday.
A Customer –
Curls without the crispiness! Doesn’t hold them any longer than any other product I’ve tried, but I can wash, scrunch and go out without worrying that my hair will look crunchy as it dries.Also smells lovely and I find I only need to use a really small amount.
Ashley K –
This is a nice product. I mix with water in my hands and apply to dry days old hair and when it drys the curls look refreshed.
Saruhan Arslan –
As expected, good product
Carly –
Loved the curls and no crunchy!
mark bradley –
I absolutely love this curl cream! You get a lot of product in one bottle, and a little goes a very long way. I have thin, 2c/3a hair and can get away with just a pea size amount. I just finger rack it through my wet hair, and my curls look more defined all day. The product also doesn’t leave my hair feeling crunchy (which I personally hate). The next day I only need to refresh my curls with water as I find the product is so effective that it doesn’t need to be reapplied.I will definitely be repurchasing this product.